Summary
The video introduces a free course on selling on Amazon by Blanca Balcázar, who shares her journey from novice to successful Amazon seller. It covers the process of selling on Amazon FBA, comparing it with FBM and emphasizing the benefits of FBA for improved logistics and customer experience. The speaker delves into private labeling, financial aspects, product research strategies, and tips on finding reliable manufacturers on platforms like Alibaba for quality sourcing. Additionally, the video provides insights into Amazon advertising campaigns, product promotion strategies, and using tools like Helium 10 for product research and analysis.
Chapters
Introduction
Background
Selling on Amazon FBA
Amazon FBM vs. FBA
Private Labeling
Costs and Financial Considerations
Product Research Strategies
Ranking Orgánico y Selección de Vendedores
Aplicación de Filtro de Palabras Clave
Análisis de Palabras Clave Posicionadas
Identificación de Productos Potenciales
Utilización de la Extensión de Helium 10
Análisis de Comentarios y Mejoras en Productos
Verificación de Idea Ganadora con PFA
Búsqueda y Selección de Proveedores
Campañas de Publicidad en Amazon
Introduction
Introduction to the free course on How to Sell on Amazon by the speaker, who decided to offer the course for free due to dissatisfaction with expensive courses from gurus who may not even sell on Amazon.
Background
Brief background of the speaker, Blanca Balcázar, who started selling on Amazon with limited knowledge and aims to help others succeed in the same path.
Selling on Amazon FBA
Explanation of the process of selling on Amazon FBA, including initial product orders, logistics, and benefits of using Amazon's fulfillment services.
Amazon FBM vs. FBA
Comparison of FBM (Fulfilled by Merchant) and FBA (Fulfilled by Amazon) methods of selling on Amazon, highlighting the advantages of FBA in terms of logistics and customer experience.
Private Labeling
Insights into private labeling on Amazon, emphasizing the importance of brand registration, unique product presentation, and building trust with customers through branding.
Costs and Financial Considerations
Overview of the financial aspects of selling on Amazon, including fixed costs, fees charged by Amazon for FBA and FBM, and the importance of having sufficient capital to start the business.
Product Research Strategies
Guidance on finding winning products on Amazon through thorough product research, differentiation, and understanding customer preferences.
Ranking Orgánico y Selección de Vendedores
Explanation on how to select sellers based on product differentiation and customer search data.
Aplicación de Filtro de Palabras Clave
Applying a filter to identify keywords with more than 400 monthly searches for product selection.
Análisis de Palabras Clave Posicionadas
Analyzing keywords with high search volume to identify profitable products for selling.
Identificación de Productos Potenciales
Identifying high-potential products based on reviews, sales, and market demand data.
Utilización de la Extensión de Helium 10
Exploring product data and revenue through Helium 10 extension for product research and analysis.
Análisis de Comentarios y Mejoras en Productos
Analyzing customer reviews, feedback, and product improvement strategies for better sales.
Verificación de Idea Ganadora con PFA
Verification of product ideas for successful selling using the PFA program.
Búsqueda y Selección de Proveedores
Guidance on searching for reliable manufacturers on platforms like Alibaba for quality product sourcing.
Campañas de Publicidad en Amazon
Insight into advertising campaigns, sponsor products, and strategies for promoting products on Amazon.
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