Curso Completo de Ventas y Marketing Inmobiliario - Masterclass 3: Otros Métodos de Prospección


Summary

The video introduces various alternative prospecting methods such as email marketing, frozen contacts, geographical farming, and social media videos. It emphasizes the importance of providing valuable and educational content in email marketing to avoid being marked as spam. The importance of building relationships and creating engaging content in geographical farming and social media prospecting is also discussed. The video concludes by introducing a theoretical framework for short-term and long-term proactive prospecting strategies.


Métodos de Prospección Alternativos

Exploring alternative prospecting methods such as email marketing, frozen contacts, geographical farming, and social media videos.

Marco Teórico para Métodos de Prospección

Introduction to a theoretical framework for understanding prospecting methods, including short-term and long-term proactive approaches.

Email Marketing como Método de Prospección

Details on utilizing email marketing as a prospecting method, emphasizing the importance of valuable and educational content to avoid being marked as spam.

Contactos Congelados como Método de Prospección

Explanation of using frozen contacts, involving reaching out to known individuals or contacts with potential leads.

Farming Geográfico como Método de Prospección

Discussing geographical farming as a prospecting method, focusing on building relationships within specific geographic areas or demographics.

Redes Sociales y Videos como Método de Prospección

Exploration of using social media and videos for prospecting, highlighting the importance of creating valuable and engaging content.

Property Acquisition Strategy

Discusses the importance of capturing a property and the implications of not selling it immediately.

Demonstration of Property Value

Explains the need to demonstrate the value of a property through various channels like real estate portals, highlights, information, and documentation.

Staircase Method of Prospecting

Introduces a method of prospecting involving short-term and long-term strategies, leading to passive prospecting.

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