¿Cómo han cambiado los comportamientos del consumidor? | Enamorando al Consumidor 2020

Introduction and brief introduction of the panelists participating in the roundtable discussion.

Discussion on the importance of targeted marketing strategies post-pandemic and the need to understand and connect with the target audience authentically.

Exploration of the challenges faced by brands regarding legislation in Europe, particularly focusing on cookie walls and addressing how to navigate this issue.

Insights on the impact of influencers on marketing campaigns and the importance of selecting influencers carefully based on their authenticity and relevance to the brand message.

Discussion on the distinction between brand campaigns and sales-driven campaigns, emphasizing the importance of building trust and brand loyalty over direct sales pitches.

Exploration of the changing consumer behaviors and priorities, with a focus on the increasing value placed on health, prevention, and positivity in brand messaging.

Discussion on the role of brands in corporate social responsibility, the importance of authentic communication, and the need to address social issues while avoiding superficial involvement.

Reflections on the need for creativity in the industry, recognition of industry challenges and differences compared to other regions, and the call for improved advertising practices.

Insights on the evolving consumer behaviors and the necessity for brands to align their communication strategies with the changing landscape to build trust and credibility.

Final thoughts on the resilience and importance of marketing and communication in shaping brand perception and the call to action for industry professionals to drive positive change and innovation.