Cold Calling 101: 13 Steps to Cold Calls That Work!


Summary

The video emphasizes the importance of cold calling in conjunction with other strategies to handle rejection fear by treating it as a game. It stresses the significance of warming up the call, scripting conversations, and crafting strong introductions focused on the prospect's challenges. Effective questioning techniques and clear next steps post-call are highlighted to ensure value alignment and maintain momentum.


Introduction to Cold Calling

Explanation of the importance of cold calling and how it can work well when combined with other strategies.

Overcoming Fear of Rejection

Strategies to handle fear of rejection in cold calling, including viewing it as a game and staying playful.

Taking Risks and Being Playful

Encouragement to take risks, be playful, and see rejection as part of the game in cold calling.

Warming Up the Call

Importance of warming up the call through multiple touches before actual conversation with the prospect.

Scripting the Call

The significance of scripting the entire call to ensure a structured and effective communication flow.

Mastering the First Seven Seconds

Tips on crafting a strong initial introduction to engage the prospect from the start of the call.

Avoiding Long Introductions

Emphasis on minimizing self-focused introductions and getting to the purpose of the call quickly.

Focus on Prospect's Challenges

Highlighting the importance of focusing on the prospect's challenges to drive engagement and secure a second meeting.

Engaging the Prospect in Conversation

Encouraging two-way communication by engaging the prospect and actively listening to their challenges.

Asking Thoughtful Questions

Effective questioning techniques to understand the prospect's needs and ensure value alignment before pitching.

Locking in the Next Step

Ensuring clarity on the next steps post-call, whether it's a meeting, webinar, or further engagement.

Confirmation and Follow-Up

Importance of confirming the next steps, sending calendar invites, and following up to maintain momentum.

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