Summary
The video introduces the Parsons communication design lecture series for fall 2023, focusing on aspects such as typography and branding design. Sabrina Nakamias, a partner at Fair Projects, shares insights on building a type foundry and launching Fair Type. Case studies of branding projects for clients like Insanely Clean and Bijou are discussed, highlighting the process of developing typefaces and creating unique logo types. The discussion also delves into collaborative graphic design projects, inspirations behind typeface designs like Sprig Sans, and considerations in font licensing, pricing, and usage. Collaborations with other designers and community involvement in developing the Font Shop website are also highlighted.
Chapters
Introduction to Parsons Communication Design Lecture Series
Return of In-Person Lectures
Introduction of Sabrina Nakamias
Building a Type Foundry
Case Studies in Design
Development of Typeface
Graphic Design Projects
Creation of Sprig Sans
Variable Fonts and Typeface Licensing
Designing the Typeface Catalog
Collaborations and Community Engagement
Introduction to Parsons Communication Design Lecture Series
Introduction to the Parsons communication design lecture series for fall 2023 by Kelly Walters and Elaine Lopez.
Return of In-Person Lectures
Excitement about the return of in-person lectures for the CD program with a lineup of scheduled events.
Introduction of Sabrina Nakamias
Introduction of Sabrina Nakamias, partner at Fair Projects, a typography-focused branding and design studio.
Building a Type Foundry
Discussion on building a type foundry, launching Fair Projects, and the creation of Fair Type.
Case Studies in Design
Sharing case studies of branding projects for entities like Insanely Clean and Bijou.
Development of Typeface
Process of developing typefaces, customization, and creating a logo type for Insanely Clean.
Graphic Design Projects
Collaborative graphic design projects like Luma, featuring custom typefaces and color palettes.
Creation of Sprig Sans
Creation process of Sprig Sans typeface, including inspirations, development, and character design.
Variable Fonts and Typeface Licensing
Explanation of variable fonts, font licensing, and considerations in font pricing and usage.
Designing the Typeface Catalog
Discussing the process of designing the typeface catalog, end-user licensing agreement, and website development.
Collaborations and Community Engagement
Overview of collaborations with other designers, community involvement, and the development of the Font Shop website.
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