BUILDING a BRAND in Commercial Real Estate: SECRETS from Crexie’s Content Guru, Shanti Ryle

Discussion on leveraging technology in commercial real estate and the importance of utilizing resources in a tech-driven environment.

Exploration of strategic marketing steps like storytelling, social media presence, testimonials, and quality video production for brokerages' success.

Emphasizing the 'document over create' concept for building trust and rapport through consistent content creation like podcasts, blogs, and social media engagement.

Sharing a personal journey of transitioning from the tech industry to commercial real estate without formal training but gaining expertise over a decade.

Insights on leveraging storytelling, case studies, and testimonials to enhance brand value, engage customers, and establish credibility in commercial real estate marketing.

Recommendations on podcasting, guest appearances, and repurposing content for brand marketing and audience engagement.

Highlighting the significance of documenting daily business activities for content creation, storytelling, and audience engagement, following the advice of Gary Vaynerchuk.

Exploring patterns of success among entrepreneurs, emphasizing intentionality, integrity, and fear management in decision-making and business operations.

Introduction to the KXY commercial real estate platform, its functionalities, and differentiation from competitors, focusing on user-friendly interfaces and data-driven solutions.

Discusses the importance of providing value to clients, investors, tenants, buyers, and appraisers through accurate data and market analysis.

Introduces an auction service where users can work with an in-house team for auctions held regularly, providing an exciting bidding experience.

Highlights the launch of new features like CMBS pre-foreclosure data and property data on lease listings, offering comprehensive information for intelligence subscription users.

Introduces market reports as aggregate snapshots of market performance and discusses the exploration of AI for better property matching and lead generation.

Promotes the platform's presence on various social media platforms for engagement and feedback from users.

Engages in a commercial real estate quiz on topics like cap rates, economic base analysis, and job growth predictions.

Encourages listeners to engage with the podcast by leaving reviews, sharing episodes, and subscribing, and previews upcoming episodes and guests.