Summary
The video introduces data analytics and market research in the retail industry, emphasizing the challenges faced due to limited in-house analytics capabilities. It discusses the significance of customer insights for effective decision-making and the hurdles in obtaining fast and accurate data. The benefits and challenges of utilizing first-party data are explored, stressing the importance of a customized approach in market research. Despite budget constraints, the video suggests methods to enrich first-party data and enhance the research process.
Introduction to Data Analytics
Introducing the topic of data analytics and market research in the retail industry.
Challenges in Market Research
Discussing the challenges faced by teams in market research due to limited in-house data analytics capabilities and resources.
Market Research Insights
Exploring the importance of customer insights and challenges in obtaining fast, accurate data for effective decision-making.
Utilizing First-Party Data
Discussing the benefits and challenges of using first-party data and the need for a tailored approach in market research.
Enhancing First-Party Data
Exploring methods to enrich first-party data and improve the research process despite budget constraints.
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