Analizing the Current Bussiness Scenario

Introducing the course on Innovation, Business Model, and Entrepreneurship under the NPTEL scheme of the government of India. Emphasizing the importance of understanding the role of innovation in the growth of the nation and the emergence of new business models like Alibaba and taxi companies.

Discussing the business models of online platforms like WhatsApp, YouTube, Gmail, and Facebook where users do not directly pay for the services but the companies still make profits. Reflecting on the invisible aspects of value creation in modern business models.

Exploring the challenges posed by the external environment on organizations, including the impact of political uncertainty and the need to adapt to rapidly changing product life cycles. Highlighting the difficulty of controlling external factors compared to internal ones.

Analyzing the shrinking product life cycles and the necessity for businesses to innovate rapidly to stay competitive in the fast-paced market. Discussing the phases of product life cycle and the increasing importance of innovation due to technological advancements and global connectivity.

Highlighting the global impact of events on businesses, using Apple's supply chain as an example. Emphasizing the growing uncertainties and complexities in the current business environment, driven by factors like urbanization, technological advancements, and changing customer expectations.

Tracing the history of economic development from manufacturing in Europe to the rise of quality principles in Japan and China's low-cost manufacturing. Stressing the significance of innovation as a means to compete globally and achieve cost and quality benchmarks set by other nations.