البلاغة والاتصال/ أ.د. فطومة بن مكي


Summary

The video introduces a course on rhetoric and communication for first-year master's students, emphasizing the contemporary approach to communication studies. It delves into the historical significance of rhetoric as an art of persuasion and organization of words, known as the art of eloquence. The course aims to define rhetoric, enhance communication skills, explore modern rhetoric, and foster creativity in various communication domains. It discusses linguistic derivation, effective conveying of meaning, and the connection between speech and the rhetorical message. Overall, the course focuses on understanding the impact of rhetoric on communication and developing essential communication strategies.


Introduction to the Course

Introducing the course on rhetoric and communication, aimed at first-year master's students. Discussing the contemporary approach to communication studies focusing on rhetoric, literature, poetry, and art.

Historical Background of Rhetoric

Exploring the history of rhetoric as an art of persuasion, impact, and organization of words, known as the art of eloquence. Discussing the significance of rhetoric in communication and academic knowledge acquired during undergraduate studies.

Course Objectives

Detailing the objectives of the course, including defining rhetoric, understanding basic concepts, modern rhetoric, communication strategies, and enhancing communication skills.

Theoretical Concepts of Rhetoric

Exploring the concept of rhetoric, developing a sense of understanding texts and their meanings, and fostering creativity in various communication domains.

Language and Speech in Rhetoric

Discussing linguistic derivation, the essence of eloquent speech, conveying meaning effectively, and the connection between speech and the rhetorical message.

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