Summary
Adobe has recently launched predictive AI agents to enhance marketing productivity and creativity within the Adobe Experience Platform. These AI assistants provide insights from customer data, make autonomous engagement decisions, and suggest strategies based on goals and constraints. The AI agent orchestrator leverages loyalty statuses to recommend relevant offers, optimizes audience engagement, and personalizes experiences for travelers. It also uses generative AI to recommend products and styles tailored to individual preferences.
Introduction of AI Agent Orchestrator
Adobe introduced new predictive AI agents starting with the AI agent orchestrator, supporting marketing productivity and creativity in Adobe Experience Platform and its associated applications.
Introduction of AI Assistant
The AI assistant technology allows insights from customer experience data, engages autonomously, and proactively makes suggestions based on goals and constraints.
AI Agent Journey Optimizer
The agent accesses directives and loyalty statuses to recommend offers, prioritizing offers and timing to entice customers with relevant offers.
AI Agent Experimentation
Enables quick cycling through ideas to increase new subscribers, gathers insights, generates hypotheses, and predicts results for experiments.
AI Agent Audience Specialist
Manages audiences by simulating engagement, optimizing audiences based on learning, and personalizing engagements for business travelers.
AI Agent Brand Cierge
Utilizes generative AI with customer profiles to recommend products, styles, and experiences based on customers' preferences.
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