4.6 INTERNATIONAL MARKETING / IB BUSINESS MANAGEMENT / exports, e-commerce, external growth, FDI

Brief introduction to the topic of International Marketing, emphasizing the focus on entering and operating in international markets.

Exploration of the four main ways to enter and operate in international markets: exports, e-commerce, external growth, and foreign direct investment (FDI). Each method is discussed in detail regarding its benefits and challenges.

Explanation of exporting as a market entry strategy, including benefits like minimal investment and drawbacks such as distribution challenges and trade barriers.

Insight into using e-commerce as a method to enter international markets, highlighting cost efficiency, global reach, but also mentioning competition and technological challenges.

Discussion on external growth strategies such as acquisitions, joint ventures, and strategic alliances to expand into international markets, focusing on scalability and cost-effectiveness.

Explanation of FDI as a long-term strategic approach to entering international markets, touching upon benefits like market access and challenges related to costs and protectionist measures.

Exploration of factors influencing the choice of market entry approach in international marketing, considering the level of involvement, risks, and long-term benefits associated with each method.

Definition and importance of glocalization, which involves a combination of global strategies with local adaptation when targeting international markets.

Summary of key learnings from the class on entering and operating in international markets, encouraging further engagement with the content through the YouTube channel and textbook.