Summary
The video discusses the journey of starting a company in the food industry with three friends, focusing on using fresh and quality ingredients in their restaurant. Initially facing challenges, such as location near luxury stores and a fast-food restaurant, the founders persisted and eventually found success. The company expanded beyond Belgium to Wallonia, Italy, and France, with plans to continue evolving and improving the brand over the next two decades. Overall, the story showcases determination, adaptability, and a passion for creating a successful business in the food sector.
Creation of the Company
The idea of creating a company with three friends and developing their own business in the food industry.
Logo Evolution
The initial logo featured a premium black leek replacing a carrot, which eventually evolved to include the carrot in the design.
Focus on Fresh Products
The importance of using fresh and quality products in their restaurant, leading to the inclusion of a carrot in the logo.
Establishing the First Location
In 2000, the founders secured a location in Chaussée d'Ixelles after facing initial challenges near luxury stores and a fast-food restaurant.
Expansion Plans
Despite initial reluctance, the founders pursued the idea of expanding to another location with a terrace, which eventually led to success.
International Expansion
After achieving success in Belgium, the journey continued to Wallonia and Italy before expanding to France, highlighting the start of a new adventure for the company.
Future Outlook
Looking ahead, the founders have many projects in mind and aim to continue evolving and improving the Exquis brand over the next 20 years.
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