13.2 Plan Stakeholder Engagement | PMBOK Video Course


Summary

This video provides an in-depth overview of stakeholder engagement in project management, emphasizing the identification, understanding, and involvement of stakeholders throughout the project lifecycle. It discusses the significance of developing tailored approaches to engage stakeholders based on their interests, potential impact, and individual differences. Various techniques such as data analysis, stakeholder matrices, and communication channels are explored, along with the importance of risk management, resource planning, and communication strategies to ensure productive stakeholder involvement. The construction and use of stakeholder engagement assessment matrices are highlighted to prioritize stakeholders and promote effective decision-making and execution within projects.


Approach to Stakeholder Engagement

An overview of the project management body of knowledge approach to stakeholder engagement, including the identification and understanding of stakeholders, planning to keep them supportive, and developing approaches to involve them in the project.

Developing Approaches to Involve Project Stakeholders

Discussing the importance of developing approaches to involve project stakeholders, considering their interests, potential impact, and providing an actionable plan to interact.

Techniques for Stakeholder Engagement

Exploring techniques such as data gathering, analysis, and representation, use of matrices and charters, and the core stakeholder concept in developing engagement strategies.

Diverse Information Needs of Stakeholders

Addressing the diverse information needs of stakeholders, the importance of understanding individual differences, trigger situations requiring engagement plans, and factors like organizational structure and project phases.

Risk Management and Resource Planning

Discussing risk management in stakeholder engagement, resource management planning, scheduling, identifying risks associated with stakeholders, and managing assumptions and agreements.

Communication Channels and Requirements

Exploring communication channels, both formal and informal, within the organization, organizational processes for communication, communication requirements, and software tools to support communication.

Tools and Techniques for Stakeholder Engagement

Understanding the tools and techniques required for stakeholder engagement, seeking expertise, organizational structures, stakeholder engagement analysis, communication strategies, and project-specific tools.

Stakeholder Engagement Assessment Matrix

Explaining the construction and use of a stakeholder engagement assessment matrix to prioritize stakeholders based on influence, needs, and desired level of engagement, including categories like neutral, leading, supportive, and resistant stakeholders.

Outputs of Planning Stakeholder Management Plan

Detailing the outputs of planning the stakeholder management plan, its importance as a project component, and its role in promoting productive stakeholder involvement in decision making and execution.

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